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Community pharmacy to promote Pharmacy First

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MariaPCC 4 February 2026

As part of the Community Pharmacy Contractual Framework (CPCF) 2025/26 pharmacy contractors are required to take part in two national health campaigns promoting the Pharmacy First service to the public. The second campaign runs from 2 – 22 February 2026. Contractors can meet the requirements of the campaign through any of the following activities:

  • displaying posters, leaflets or other promotional materials at the pharmacy;
  • information on your pharmacy’s website;
  • information posted your pharmacy’s social media channels; and
  • including information in emails or SMS sent to patients.

Materials are available on the DHSC Campaign Resource Centre.

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