Consultation to help children to enjoy healthier diets

The government has opened a public consultation on applying the nutrient profiling model (NPM) to advertising and promotions restrictions. Food and drinks identified as less healthy by the government’s updated NPM would be restricted from being placed in certain locations in stores, from volume price offers that encourage over-purchasing such as get 3 for the price of 2, and subject to advertising restrictions on TV before 9pm and online at any time, subject to consultation.

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