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Crackdown on vapes targeting children

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MariaPCC 10 July 2026

Plans to stop vapes being marketed to children have been unveiled as part of a UK-wide consultation to introduce plain packaging, restrictions on flavour description rules and keeping vapes out of sight in shops. Action on Smoking and Health (ASH) report that around one million 11-17 year olds in Great Britain reported trying vaping in 2025. Evidence suggests that colourful packaging, prominent retail displays and child-appealing flavours are among the factors driving young people to take it up.

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