Inserts in cigarette packs to help smokers quit

The government will seek views on adding pack inserts into tobacco products to encourage more smokers to quit. Placed inside the packaging of cigarettes and hand rolling tobacco, they would contain positive messages to encourage people to quit and signpost them to advice and support. The messages set out the health benefits of quitting – for example, improvements to breathing within a matter of days and a 50% reduction in the risk of heart attack within a year – as well as showing smokers how much money they stand to save by giving up, with the average person likely to save over £2,000 per year if they quit.