Junk food ad ban legislation progresses

Children will no longer be exposed to TV adverts for junk food products as new law set out confirms the final details of advertising restrictions. Ads on television will only be allowed past the 9pm watershed from October 2025 as part of plans to curb childhood obesity. The advertising restrictions will also include a ban on paid online junk food adverts to reduce children’s excessive exposure to many foods high in fat, sugar or salt and helping to address rising rates of obesity-related diseases such as diabetes and heart disease.