Start for life campaign
A government campaign – Start for Life’s If They Could Tell You – has launched to support parents to help build secure bonds to help nurture their baby’s future mental health, along with easy-to-follow guidance on the Start for Life website. The campaign aims to highlight that babies’ expressions, reactions, noises, and cries are the way they communicate their needs and feelings to parents which in some cases can be an indication of their mental wellbeing.